This Cornish Pasty Week, Ginsters - the maker of the nation’s favourite Cornish Pasty - is lifting the lid on the traditions, hidden rules and flavour-defining details that ensure every bite tastes exactly as it should.

Laura McGovern, Food & Drink Writer 

Rosie Donman, Food & Drink Writer

New research commissioned by Cornish bakery Ginsters reveals just how much effort Brits are willing to put into the things they love, with 75% agreeing it’s “very British” to go the extra mile for a passion, no matter how niche it may be.  

Just in time for spooky season, Ginsters has unveiled its brand-new, Limited Edition Haunted Hog Roast Pasty - available in stores now, but only for a short spell.

There’s a certain moment when autumn truly arrives - when the air feels softer, the evenings stretch a little earlier, and all you want is a bowl of something warm and comforting. This baked pumpkin risotto is just that: simple, rich, and endlessly soothing. It’s the kind of recipe that fills the kitchen with the scent of roasted sage and butter, begging for a glass of wine and a wool jumper.

Halloween has a reputation for chaos — sticky sweets, garish decorations, last-minute costumes — but at its best, it’s a celebration of atmosphere. The soft flicker of candles, the warmth of something baking in the oven, the comfort of friends gathered in a kitchen that smells faintly of cinnamon and smoke. You don’t need plastic pumpkins or elaborate spreads; you just need a few thoughtful touches — food that feels seasonal, a little moody, and quietly indulgent.

Just landed on Tesco shelves nationwide - Ginsters has launched the all-new Pastry Toastie, bringing a proper hot lunch to your toaster for the very first time - all for just £2.50.